
You finally wrote your book. Now what? Self-publishing sounds easy, but many first-time Indian authors make mistakes that stop their books from selling. Rushing to publish without understanding the process leads to low visibility, poor reviews, and weak sales.
You need to avoid these mistakes if you want to succeed. The right approach helps your book reach more readers and sell more copies. Let’s break down these common mistakes and how you can fix them before hitting publish.
Key Takeaways
- Skipping ebook formatting makes books hard to read.
- Ignoring marketing leads to poor sales.
- Not choosing the right platforms reduces reach.
Are You Ignoring Ebook Formatting?
Many first-time authors forget that formatting affects the reading experience. A poorly formatted ebook looks unprofessional, making readers leave bad reviews. Ebook formatting ensures correct fonts, spacing, and alignment.
Without it, the book appears messy on different devices. Many platforms have their own formatting rules. If you do not follow them, your book may not display correctly.
Did you know?
Poor ebook formatting causes a majority of negative reviews on Amazon Kindle.
No ISBN? Big Problem!
An ISBN is like an ID for your book. It helps bookstores, libraries, and online platforms list and find your book easily. Without it, your book may not appear in major databases, making it harder for readers to buy. Many first-time authors think they don’t need an ISBN, but skipping this step can limit sales.
In India, you can get a free ISBN from the Raja Rammohun Roy National Agency. Having an ISBN makes your book look more professional and allows it to be sold on multiple platforms. If you plan to self-publish, get an ISBN first!
Poor Cover Design – Killing Your Book’s First Impression
A weak cover kills sales. Readers judge books by their covers. A DIY design or low-quality template will not attract attention. A professional cover grabs interest and builds trust. Investing in a good cover is one of the best ways to increase sales.

A great book cover makes readers stop and click. If you skip this, your book may never get noticed.
Are You Choosing the Wrong Price?
Many first-time authors struggle with pricing. If the book is too expensive, readers will ignore it. If it is too cheap, they may doubt its quality. Indian readers look for books that offer value for money. Pricing should match similar books in the market.
A well-priced book attracts more buyers and improves sales. Before setting a price, check what other books in your genre cost. Finding the right balance is key.
Pro Tip: Start with a limited-time discount to encourage early buyers and increase rankings.
Publishing Only on One Platform
Relying only on Amazon is a mistake. Indian readers use multiple platforms like Flipkart, Google Play Books, and Prowess Publishing. Listing your book on different platforms helps you reach more buyers.
More availability means more sales. If one platform changes its policies, your book remains accessible elsewhere. Expanding distribution increases visibility and long-term earnings.
Marketing After Publishing – Too Late!
If you wait to market your book after publishing, you are already behind. Successful authors start promotion months before launch. Book marketing requires a plan. Here are some ways to promote early:
- Announce your book on social media.
- Share sample chapters with potential readers.
- Ask book bloggers to review it.
- Use email marketing to build hype.
- Offer exclusive pre-order deals.
Marketing should start before your book goes live. A strong launch ensures strong sales.
Ignoring Professional Editing and Proofreading
Mistakes in grammar and spelling can ruin a book. Many new authors think self-editing is enough, but it is not. When you edit your own work, you may miss errors. A professional editor improves clarity, corrects mistakes, and makes the book easy to read.
Proofreading is also important to remove typos and ensure a smooth flow. If a book has too many mistakes, readers will leave bad reviews. Negative reviews reduce sales and hurt your reputation as a writer. Investing in editing and proofreading makes your book more professional and helps attract more readers.
Conclusion
Self-publishing is not just about writing a book. To sell well, you must avoid common mistakes. Poor formatting, wrong pricing, weak marketing, and limited distribution can hurt your book’s success. If you plan carefully and take the right steps, your book can reach more readers and get better sales.
Start marketing before your book launches, use multiple platforms, and ensure your book looks professional. A well-edited, well-priced book with good promotion sells more copies. If you need expert help, consult Prowess Publishing. They can guide you through the process. Let’s make your book a bestseller!
FAQs
a) Can I publish my book for free in India?
Yes, platforms like Kindle Direct Publishing (KDP) and Prowess Publishing allow free publishing. Editing and marketing may cost extra.
b) How do I get an ISBN in India?
Apply for a free ISBN from Raja Rammohun Roy National Agency.
c) What is the best format for an ebook?
EPUB is the most widely accepted format, but Amazon Kindle prefers MOBI.
d) How long does it take to self-publish a book?
It depends on editing, formatting, and marketing. On average, it takes 3-6 months.
e) Do I need a professional editor?
Yes, professional editing improves readability and credibility, making your book more engaging for readers.
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