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  • Book Marketing Plan

    A marketing plan for your book is a tool to help you reach potential readers, and it begins well before you pen down the first word in your manuscript. You might have a story close to your heart, but you won't be happy if your reader’s list ends with a group of friends and relatives. The reviews you receive would also be biased since your closest peers would be hesitant to criticize. At the same time, nothing would make you happier than an honest review from a genuinely interested reader in …

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    Five Powerful Tactics to Increase Book Sales

    Five Powerful Tactics to Increase Book Sales

    You wrote a terrific book, and received excellent reviews from friends, fellow writers and critics as well. Yet, sales are below expectations. So what went wrong? Disappointing sales figures of your book could arouse self-doubt and spoil your plans if you had high earning expectations. Your creative mind might start thinking of writing something better next time which will take care of sales automatically. A good idea, but if you do not make any extra effort to increase book sales, you might …

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    Five strategic book marketing tips for self published authors

      Book marketing involves diligent work for months and victory is not guaranteed. While you make all possible efforts to reach the maximum audience, strategic mistakes in the process can be disastrous.   After analyzing fellow self-published authors and expert’s opinion in the publishing industry you decided to overcome your hesitation in marketing your book. You realized that unlike authors in traditional publishing, self-published authors do a lot of the heavy lifting in …

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    How to Build an Author Brand Without Expert Help

    Now that you have chosen self publishing, one of the important steps that need attention from day one is brand building. Unlike traditional publishing, where marketing was done by the publisher only, authors today are their own brand ambassadors. Brand building for authors is not limited to established writers; neither is it rocket science. The democratic nature of the Internet and social media equips every author with tools to construct their unique brand. One of the sweet dreams of every …

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    Five Secrets of Effective Social Media Marketing for Authors

    Marketing your book on social media cannot be taken for granted by authors. It needs careful execution of a well-thought-out strategy. There were days when author’s job was done once he/she typed the last word of the book. The publishing agency would take care of publishing and promotional activities. But authors of the 21st century do not have that luxury. They cannot afford to ignore marketing of their book in social media due to the high competition. Authors use social media to reach out …

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    How to write a good non-fiction book

    Converting an idea, knowledge or experience into a non-fiction book is never easy. If you do not follow a systematic approach, you can get lost in the web of attention and research the craft demands.   At the bookstore, you must have noticed that the books in non-fiction section range from biography, travel, self-help, and cookbook to the every other topic one can imagine. If you do some research you will find out that most of the authors of these books are not professional writers; …

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    Five absolutely fresh ways of dealing with writer’s block

    Writer’s block can be real or imaginary, but it can definitely hamper your writings, delay your goals and disturb your internal peace. Have you ever faced a situation where it was you vs. a white paper or blank screen? Ideas were not flowing, creativity appeared like an unknown territory and you started doubting your writing skills. The war went on for hours and despite your valiant efforts, you lost. You struggled to write a single sentence and ended up in a web of anxiety, stress, …

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