Promoting your book requires a planned approach, consistent effort, and creativity. You need to identify your target audience, select the appropriate platform and invest time. This is easier said than done. You may end up doing many activities but miss a few crucial ones and fail to get desired results. If there is one thing, you should never miss that is creating an author website. Whether you want to share how you wrote the book, moments of your social life or post blogs regularly, having a … [Read more...]
How to Build an Author Brand Without Expert Help
July 26, 2017 by Leave a Comment
Now that you have chosen self-publishing , one of the crucial steps that need attention from day one is brand building. Unlike traditional publishing, where marketing was done by the publisher only, authors today are their own brand ambassadors. Brand building for authors is not limited to established writers; neither is it rocket science. The democratic nature of the Internet and social media equips every author with tools to construct their unique brand. One of the sweet dreams of every … [Read more...]
