Promoting your book requires a planned approach, consistent effort, and creativity. You need to identify your target audience, select the appropriate platform and invest time. This is easier said than done. You may end up doing many activities but miss a few crucial ones and fail to get desired results. If there is one thing, you should never miss that is creating an author website.

Whether you want to share how you wrote the book, moments of your social life or post blogs regularly, having a place online is a necessity for any entrepreneur in the 21st century. It builds credibility and gives you an opportunity to position yourself in the mind of readers.

While you embark on the book marketing journey, you will talk about your book on numerous platforms. It can be a book launch event, social media post or an interview in the local newspaper. People who come to know about you and your book for the first time would like to know more when they go back home. A professional website with complete information about your book can engage readers at a deeper level.

Here’s a list of top 5 reasons you should have an author website.

Online Hub: Your website can become the hub of all information online. It can highlight a description of your book, have an attractive author bio page; video trailer, blogs, and gallery section. Visitors may read one of your blogs, scroll through some pictures, and read about the books that influence you and sign up, to receive emails from you.

E-commerce: One of the core reasons to create an author website is that you will be able to sell your book and related products or services. You can sell customized mugs, t-shirts, and bags with your brand name. It can also be an excellent platform to start consulting services on writing and publishing. Many aspiring authors may need the help of the expertise that you have developed over the years. It’s wise to test the market and check the kind of response you get from the audience.

Community: When you approach authors in the same genre or other genres to connect for multiple reasons (like collaborate on a project or attend an event), having a website can be of immense help to build credibility. Your online presence sends a message that you take your work seriously.

Similarly, you can receive an invitation from relevant people in the industry who find you through your website. The possibilities are unlimited. Once you present yourself online, you never know who might visit your website and offer you a dream opportunity.

Divert all links to website: All your posts on social media, videos on YouTube and guest blogs can be directed to one place – your website. A place where you are in control, you decide how to position yourself in the mind of readers. You can feed them content, based on your understanding and engage with them, control comments. Unlike social media, random people or algorithms can’t influence your campaign.

Professional: Creating a website adds professionalism to your portfolio. You can mention it on Curriculum Vitae, Business Card and back cover of your book. Also, if somebody wants to tag you on any online article or a post in social media, it becomes easy for them. This way you become part of a larger community of authors in the industry.

You will hardly find a well-known author without a website. Creating an author website is an integral part of book promotion. It’s an asset and will help you in promoting your upcoming books.

We have built a team of designers who work dedicatedly to create stunning author websites. Here’s a sample. If you want to create a new website or enhance the look and feel of your website, let us know. Our team will help you create a professional author website.

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