Just like a book, a blog too needs to be well-crafted and targeted to its audience to get readers. To become a popular blogger you will need more than just good content. If you have dreamt of thousands of visitors on your blog from day one, it's time to wake up. Becoming a popular blogger requires perseverance, hard work, and innovative content regularly for years unless you are a well-known personality. So, how do you establish yourself as a blogger or popular blogger to be precise? Well, … Read more

Now that you have decided to start a blog, one of the questions that can trouble you is "What should I blog about?" Well, it depends on your genre. Popular author bloggers like Preeti Shenoy or Seth Godin are focused on their topics and appeal to a targeted audience. You need to think through the ideas, the themes, and writing style of the blogs as it would be an extension of the author brand. Clarity on the intention of the blog will help you add your perspective to the article. Non-fiction … Read more

Marketing of your book begins long before you start writing your manuscript. A popular blog can prepare a potential reader base of your book before your book even hits the stores. You might argue if my book is well written, why do I need to start a blog? Well, you definitely want your book to be read by as many people as possible, but you prefer limiting your marketing strategies to word of mouth. In short, you want to avoid proactive efforts to reach your audiences and let the book do the … Read more

A marketing plan for your book is a tool to help you reach potential readers, and it begins well before you pen down the first word in your manuscript. You might have a story close to your heart, but you won't be happy if your reader’s list ends with a group of friends and relatives. The reviews you receive would also be biased since your closest peers would be hesitant to criticize. At the same time, nothing would make you happier than an honest review from a genuinely interested reader in … Read more

You wrote a terrific book and received excellent reviews from friends, fellow writers, and critics as well. Yet, sales are below expectations. So what went wrong? Disappointing sales figures for your book could arouse self-doubt and spoil your plans if you had high earning expectations. Your creative mind might start thinking of writing something better next time, which will take care of sales automatically. A good idea, but if you do not make any extra effort to increase book sales, you … Read more

  Book marketing involves diligent work for months and victory is not guaranteed. While you make all possible efforts to reach the maximum audience, strategic mistakes in the process can be disastrous.   After analyzing fellow self-published authors and expert’s opinion in the publishing industry you decided to overcome your hesitation in marketing your book. You realized that unlike authors in traditional publishing, self-published authors do a lot of the heavy lifting in … Read more

Now that you have chosen self-publishing , one of the crucial steps that need attention from day one is brand building. Unlike traditional publishing, where marketing was done by the publisher only, authors today are their own brand ambassadors. Brand building for authors is not limited to established writers; neither is it rocket science. The democratic nature of the Internet and social media equips every author with tools to construct their unique brand. One of the sweet dreams of every … Read more