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  • How to Build an Author Brand Without Expert Help

    Now that you have chosen self publishing, one of the important steps that need attention from day one is brand building. Unlike traditional publishing, where marketing was done by the publisher only, authors today are their own brand ambassadors. Brand building for authors is not limited to established writers; neither is it rocket science. The democratic nature of the Internet and social media equips every author with tools to construct their unique brand. One of the sweet dreams of every …

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    Five Secrets of Effective Social Media Marketing for Authors

    Marketing your book on social media cannot be taken for granted by authors. It needs careful execution of a well-thought-out strategy. There were days when author’s job was done once he/she typed the last word of the book. The publishing agency would take care of publishing and promotional activities. But authors of the 21st century do not have that luxury. They cannot afford to ignore marketing of their book in social media due to the high competition. Authors use social media to reach out …

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